The value of real estate referrals when it comes to growing your business is immeasurable. Now that we have established our relationships as described in Stage #1, let discuss getting the referral. It’s the easiest and most reliable way to fill your database. But alas, many still don’t ask for real estate referrals because they are uncomfortable doing so. If I’m describing you, what do you feel you have to lose by asking for a referral? The answer is, nothing. Because by not asking, you risk losing opportunities, clients, and sales.
Asking for real estate referrals
Start by asking for introductions. Ask your current clients or people in your network to introduce you to others in their network. Explain to them that you need their help and how they can help you. Ask them who they know that has their same high expectations of service. Therefore they will understand that you value their opinion.
Make Time for referrals
Next, set aside time to ask for the introductions. If you don’t you won’t get to it. Take 20 minutes per day to ask clients, family, friends or anyone else you know to introduce you to someone who needs your services. It’s also important to know when to ask for an introduction during normal conversation. For instance, if your client is thanking you for your help, you have offered them value, therefore you can have a value transition. Use this opportunity to ask them if they know anyone that can use your services.
Give Thanks for referrals
Finally, say thank you for the referrals. Make sure the referrer knows you appreciate the referral. Most importantly this should be simple, like a note and coffee card to their favorite stop, or taking them to a lunch or dinner. Keep it relevant to the number and size of the referrals provided. As a result, they will know that you recognize their contribution.
For more tips, enjoy this short video:
STAGE #2